Overview
Work History
Timeline
Generic

Baraka Hamza Siwa

Dar Es Salaam,Tanzania

Overview

15
15
years of professional experience

Work History

Retail Manager - Mobile Experience

Samsung Electronics East Africa
02.2024 - Current
  • Create opportunities to increase sell-through and sell-out by way of anticipating, sensing and executing the activities to be undertaken through retail data analysis
  • Understanding and meeting the retailers concerns using data; and continuously developing methodology for cooperative retailing
  • Strengthen profit-base upselling of premium products by optimising SKU (Stock Keeping Unit) for each store
  • Set Strategy and guideline for field force management and lead to implement those strategies and guideline in accordance with local situation
  • Develop content that field force can use for their sell-through and sell-out activities and promotions for enhancement of performance

Go to Market Manager

Vodacom Tanzania
Dodoma, Central zone
08.2018 - 01.2024
  • Development of an annual Regional Go-To-Market Plan through the incorporation of the integrated Marketing, and different channels strategies drive the delivery of the regional strategy and increase revenue so as to grow the customer base across all cross functional units of the business
  • Partner with Territory Managers and sales team and seek opportunities to increase sales, revenue and market share across the zone
  • Conduct post campaign and promotion evaluation through ROI and PIR (post implementation review) reporting, & management of budget
  • Build and maintain strong, strategic relationships with key stakeholders internally & externally (government, media and service providers) to effectively Implement regional activities
  • Foster Goodwill and drive thought leadership through various CSI and PR initiatives to further drive brand connection and engagement in the region
  • Trial and implementation of unique go-to-market projects, segment marketing and execution across the zone
  • Manage and report on regional CSI and internal marketing programs publicity budget in conjunction with Zonal manager
  • Directed work of more than 200 sales professionals at multiple offices across Central zone Tanzania .

Product Delivery Specialist

MIC Tanzania Ltd (TIGO)
11.2017 - 08.2018
  • Oversee the designing of massive and segmented Commercial field execution initiatives in collaboration with Marketing Services, Go to Market and Customer Operations
  • Service the implementation and manage product knowledge processes to successfully enable Customer touch points with fully knowledge of services and products
  • Participate directly in reviewing of the ATL communication from Marketing Services before being deployed and report products performance National wide: gross margin, pricing elasticity, ROIC, penetration, ARPU and Churn variances, impact on revenues
  • Ensure the commercial executions are aligned National to meet Departmental and Company objectives in terms of Revenue and Acquisition
  • Coordinated closely with sales representatives to ensure seamless handovers of customer orders, enhancing overall client experience.
  • Established performance metrics for product delivery operations, enabling better tracking of progress towards organizational goals.

Commercial and Trade Marketing Coordinator

MIC Tanzania Ltd (TIGO)
, Lake zone
01.2017 - 11.2017
  • Take charge in developing route to market plan for promotions/product or services launches and supervise the initial stage and throughout the product life circle
  • Plan trade activities in line with the overall commercial strategy to ensure effective implementation and ROI achievement for the zone
  • Supervise sponsorship properties as well as proactively identify suitable sponsorship opportunities, determine the ROI and manage the benefits throughout the sponsorship lifetime
  • Supervise the execution of marketing programs including brand/sales promotions, events, experiential engagements and exhibitions
  • Regional report products performance: gross margin, pricing elasticity, ROIC, penetration, ARPU and Churn variances, impact on revenue
  • Planned and executed internal and external marketing events.

Commercial Activity Coordinator

MIC Tanzania Ltd (TIGO)
, North Zone
11.2014 - 12.2016
  • Implementation of massive and segmented Regional commercial field execution initiatives in collaboration with regional marketing services, Commercial department and Customer operations
  • Ensuring regional commercial field execution plans are met objectively and are aligned to meet departmental and company objectives in terms of revenue and acquisition
  • Participating directly in reviewing of the regional ATL communications from marketing services before they are deployed
  • Providing regional reports on product performance, gross margins, price elasticity, penetration, ARPU and churn variances
  • Ensuring relevant product / service knowledge visibility at the regional market and all our customer touch points at any point of time

Tigo Sales School Trainer

MIC Tanzania Ltd (TIGO)
08.2012 - 10.2014
  • Planning, conducting, coordinating and executing a comprehensive training program for sales staff
  • Planning and facilitating training sessions as per Tigo sales school calendar
  • Ensuring compliance with Tigo sales school curriculum and alignment with the Business strategy
  • Ensuring the sales team development needs are identified and gaps are closed
  • Ensuring the top performers are recognized and are awarded accordingly by Tigo
  • Continuous follow up on development of the trainees and providing feedback to the management and the team when required

Service Recovery

Airtel (T) ltd
02.2012 - 07.2012
  • Work on every individual problem and establish a root cause before escalation to Technical department
  • Establish initial solution to every complaint escalated to customer care operations and thereafter find a permanent solution to fix the issue
  • Establish tracker for system outage, communicate to all front liners and make follow up to technical departments (NOC and IT)
  • Communication to line managers on issues which need all the units to know

Corporate Customer care representative

Airtel (T) ltd
03.2011 - 02.2012
  • Attending corporate customer segment queries on products and services for postpaid customers in the call centre department

Customer care agent

Airtel (T) ltd
12.2010 - 02.2011
  • Customers call servicing, provisioning and performing sim swaps at the call centre department

Sales and Marketing Workshop

Institute Favre
09.2010 - 12.2010
  • Training Agents on all marketing and sales duties, making appointments and follow up, up selling and after sales services, creating new markets and maintaining the existing ones
  • Training sales strategies making and replying Cooperate calls, emails, and letters also coordinating sales activities to new sales and marketing agents

Sales Representative

Track Me (T)ltd
04.2010 - 08.2010
  • Customer acquisition, marketing the products and performing after sales services for existing potential clients

Timeline

Retail Manager - Mobile Experience

Samsung Electronics East Africa
02.2024 - Current

Go to Market Manager

Vodacom Tanzania
08.2018 - 01.2024

Product Delivery Specialist

MIC Tanzania Ltd (TIGO)
11.2017 - 08.2018

Commercial and Trade Marketing Coordinator

MIC Tanzania Ltd (TIGO)
01.2017 - 11.2017

Commercial Activity Coordinator

MIC Tanzania Ltd (TIGO)
11.2014 - 12.2016

Tigo Sales School Trainer

MIC Tanzania Ltd (TIGO)
08.2012 - 10.2014

Service Recovery

Airtel (T) ltd
02.2012 - 07.2012

Corporate Customer care representative

Airtel (T) ltd
03.2011 - 02.2012

Customer care agent

Airtel (T) ltd
12.2010 - 02.2011

Sales and Marketing Workshop

Institute Favre
09.2010 - 12.2010

Sales Representative

Track Me (T)ltd
04.2010 - 08.2010

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Baraka Hamza Siwa