Ayumi Mkilaha
Dar es Salaam
Summary
Results-driven professional with expertise in business analysis, customer value management, strategic planning, project and partnership management. Skilled at driving growth, enhancing customer experiences, and fostering partnerships through strategic insights and data-driven solutions. Known for solving complex business challenges and delivering measurable outcomes through collaboration and strong analytical capabilities
Overview
5
5
years of professional experience
Work History
CVM Base Analyst and Partnerships Project Manager
Multichoice Tanzania - DStv
12.2022 - Current
- Utilizing data analytics tools to monitor customer behavior, optimize retention strategies, and drive upsell/cross-sell initiatives , leading to a 1.5% increase in CSAT score against target.
- Undertaking customer segmentation strategies , identifying high-value customers and implementing tailored solutions to enhance retention, loyalty, and ARPU growth.
- Developing and executing CVM campaigns across SMS, email, push, and digital channels to optimize engagement and conversions, leading to a 2% overall uplift.
- Project Manager for the Showmax/Vodacom partnership , successfully launched in November 2024, ensuring seamless execution of commercial agreements, technical integrations, and GTM strategies, resulting in 124% target achievement.
- Project Manager for the DVS/Yas Fiber project, set to launch in FY26, coordinating cross-functional teams, and ensuring smooth execution of GTM strategies to expedite launch process.
- Leverage on data-driven insights to identify new partnership opportunities, foster relationships for Showmax bulk voucher sales, and ensure successful and sustainable market launches together with optimal customer experiences.
Business Analyst
AXIAN - TIGO/ Zantel
02.2020 - 11.2022
- Delivered strategic insights into B2C performance by analyzing key financial metrics, supporting senior management in data-driven decision-making and performance reviews.
- Support the planning, monitoring, and reporting of budget and forecast control cycles, ensuring alignment with financial goals and business objectives.
- Managed the preparation of CAPEX for investments, conducting comprehensive post-investment analysis to evaluate project performance and optimize future resource allocation.
- Coordinated with TCRA to share and present monthly commercial KPIs, ensuring regulatory compliance and fostering transparency.
- Conducted special analyses to provide actionable insights and decision support across various departments, driving business efficiency and growth.
- Network performance assessments, troubleshooting network issues, and providing recommendations for system enhancements.
Education
Short Course - Business Intelligence (Big Data) Essentials
University of Dar Es Salaam
Dar Es Salaam, Tanzania10-2024
MBA - Business Administration And Management
University of Dar Es Salaam
Dar Es Salaam, Tanzania05-2024
Bachelor of Arts - Economics
University of Dar Es Salaam
Dar Es Salaam, Tanzania11-2018
Skills
- Data Analysis
- Customer Value Management
- Budgeting & Strategic Planning
- Project Management
- Stakeholder management
- Design thinking (Human-Centered Design)
- Research Management
- Power BI
- Tableau
- Thinkcell
- MS Office
Accomplishments
- Presented with the Best Employee Award in FY25 for successfully launching Showmax and spurring 124% growth above the target 26K base.
- Received the Bridge Builders Mentorship Program Star Award 2024 for contributing as a committee member in developing MultiChoice's first mentorship program.
- Zantel Best Employee of the Year 2021 - Customer Focus Portfolio: Recognized for exceptional dedication to customer-centric initiatives.
- Tigo-Zantel Geo-Marketing Survey & Network Expansion (2021-2022): Led a major geo-marketing survey that established the foundation for the UCSAF 3G network/site layout plan, resulting in the deployment of over 100 new sites and improved nationwide connectivity.
- Tigo-Zantel Strategic Budget & Forecast Optimization (2021): Developed analytical and insightful budget and forecast models, continuously monitored performance, identified risks and opportunities, and implemented corrective actions—leading to a 3% forecast achievement.
Languages
English
Bilingual or Proficient (C2)
Swahili
Bilingual or Proficient (C2)
Additional Information
Other Experiences and Trainings:
- Events & PR Account Executive (02/2019 - 08/2020) at SRC Agency
- Strategic Planning Intern (09/2018 - 01/2019) at TPDC
- Jeshi la Kujenga Taifa (06/2015 - 09/2015)
- Driving Licence - Category B and D Vehicles
Timeline
CVM Base Analyst and Partnerships Project Manager
Multichoice Tanzania - DStv
12.2022 - Current
Business Analyst
AXIAN - TIGO/ Zantel
02.2020 - 11.2022
Short Course - Business Intelligence (Big Data) Essentials
University of Dar Es Salaam
MBA - Business Administration And Management
University of Dar Es Salaam
Bachelor of Arts - Economics
University of Dar Es Salaam
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