Avinash Rai

Responsible for ISUZU Brand

• Sales & Marketing of Isuzu range of vehicles in Tanzania
• Stabilized the monthly sales volumes delivering consistent sales
• Implemented standardized Sales Process and Pipeline management
• Improved stock rotation and forecasting for better WC management
• Launched MU-X SUV in Tanzania

• Headed Auto businesses in 2 countries (Zambia and Malawi)
• Handled multiple brands: JLR, Tata Motors Commercial Vehicles, Tata Daewoo Commercial Vehicles & Force Motors vehicle range
• Was appointed as Director on the board of Tata Zambia Limited, Tata Malawi Limited & AFCL (Asset Finance Company)
• In the backdrop that many African countries suffering due to Non availability of FOREX and fast depreciation of their local currencies, we managed to grow our market share in CV business
• Generated cash for through liquidation of old stocks and parts
• Focused on sales of fast selling models which helped us achieve faster rotation and reduction in average stock levels
• Improved the After sales revenue by 30% and increased the absorption ratio from 50% to 75%
• Improved margins in Body building operations by consolidation of operations at one location in Zambia
• Started allied business of Tires, Batteries, and Lubes
• On JLR Side, we managed to reduce the losses in the business by reduction in stock and improvement in After sales business
• Cracked a deal of 50 Prima Tippers in beating Chinese competition in Malawi
• Found a innovative way of repatriation of funds by starting commodities business in Malawi.

• Company Overview: Electric Vehicles BU
• Grew the business from 200 units to 2000 units per month
• Handled dealer network in the states of Maharashtra, Madhya Pradesh, Gujrat & Goa
• West Zone was the fastest growing zone in the country & No 1 Zone in terms of volume in the country
• Development of Fleet business by Tie-up with small and large operators
• Provide them customized fleet solutions
• Development of Government Business by Tie-up with various Government departments and PSUs
• Sell customized solutions to Corporates for their employee transportation and per car requirements
• Strategic Tie-up with various Fast charging solution providers
• Forecasting and demand planning for new range of EVs.

• Company Overview: Passenger Vehicles International Business
• As per the strategy of the company we focused on SAARC market with Made for India products
• Increased market share in Nepal
• Nepal became the 1st country where Nexon EV was launched, which helped us became the No 1 player in the market
• Successfully cracked a very large deal of 200 Units of Tata Hexa for BD Army
• The order was repeated again
• Restarted Bhutan Market which was dormant for some time.

• Restarted exports to Tanzania with AMT SUV range

• Delivered GOLY - 50% in corporate sales & 100% in Government sales in FY 17
• Created “Trust of India” campaign for selling cars to Government employees
• Started Corporate Cricket Challenge – Annual event for Corporates based in Mumbai
• Work closely with CSD / Defence forces for introduction of our models in their list
• Managed Online migration of PV Government business from DGS&D RC based buying to Government e Marketplace (GeM)
• Cracked many large fleet orders across the country from various Government department / companies / institutions
• Procured highest ever order of 612 Sumo in UP.

• Managed a Zone with volumes of over 20,000 units pa
• Rationalized the network to streamline the operations
• Cleared large no of BBND stocks which helped dealerships in better WCM
• Held on to the market share in the Zone in a very challenging time for Tata Motors Passenger Vehicle business.

• Grew the business from 500 units per annum in FY08 to over 4000 units per annum in FY13
• South Africa became the largest market for Tata Motors
• Started Tanzania operations for Passenger Vehicles in FY 12

• Business Development activities in the Latam Region
• Studied and developed business case for possible CBU entry in various countries like Colombia, Chile, Peru, Central America etc
• Detailed analysis of the LatAm region & Strategy formulation for addressing the Latin American region, which led to the decision of setting up CKD operations in Mexico.
• Done trial and testing of passenger vehicles in Colombia.

• Successfully implemented the new Sales Process in dealer network in West and South Zone
• CRMDMS (Dealer management IT solution) Rollout & entrenchment in the network.
• This IT solution has become the way of life for TML Presales, sales & After sales operations management.

• Established TML PV business in Bihar & Jharkhand in initial days and started the 1st dealer in Patna, Bihar
• Responsible for new vehicles Sales targets & market share in the state of Jharkhand & Bihar (Eastern India) through dealer network
• Enhanced sales & service network and sales
• Procured many large orders from various Govt departments.

• Worked in the paint shop of the CV plant in Jamshedpur.
• Managed daily / weekly / monthly Production target
• Managed SQDCM targets
• Interdepartmental coordination with various stakeholders for smooth production and support to assembly line.
• Manage white collar and blue-collar work force.