Allen Salaita
Dar Es Salaam
Summary
Analytical Data and Broadband Product Manager with experience in product marketing. Quality leader with strong communication and presentation skills. Committed to developing effective strategies for product improvement and launches.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Data and Broadband Product Manager
Honora Tanzania Public Limited Company
Dar Es Salaam, Tanzania
01.2021 - Current
- New product and service development: Identifying customer needs through user interviews, surveys, focus groups, and other feedback mechanisms then design the product or solution which cater for the identified needs.
- Manage the execution and communication of all Data initiatives.
- Lead in the budget, forecasting exercises for Data; and reporting performance with relevant stakeholder for business visibility
- Manage all business intelligence activities from planning, KPIs & objectives definition to presenting results to the top management.
- Conduct market/competitive analysis and work with other products, segments and marketing managers to form shared views of the marketplace.
- Evaluate products and services specifications and initiate and realize changes if necessary, taking into account internal and external customer demands and sentiments, while following the established approval process, leading to the constant improvement of products and services.
- Perform constant benchmarking of Data portfolio Vs other market players.
- Manage and initiate implementation of tracking tools for proactive monitoring of product performance and product initiatives
Data Products Specialist
Honora Tanzania Public Limited Company
Dar Es Salaam, Tanzania
01.2016 - 01.2020
- Support delivery of all Data KPIs – Revenue, customer numbers, traffic, RPMB, ARPU.
- Support in Conceptualize, launch and manage all data products and products road-map.
- Project management for all mobile data projects as identified and approved in Tigo TZ’s products and service road-map.
- Support for preparation of financial business case for all projects, in order to ascertain the financial viability of all mobile data projects, and to ensure that all launched products meet Tigo TZ’s expected margins.
- Custodian of products and services business rules through the product life cycle.
- Managing the relationship between IT & Billing and the rest of the business on changes to business rules and processes for new products as well as enhancements to the existing products
- New product and service development: Support in managing the entire process of conceptualization, through to launch, of new data solutions and services (Tigo-proprietary, or 3rd Party Services).
- Launch of new products: Support launch of new products
Management Trainee (Digital and VAS)
Honora Tanzania Public Limited Company
Dar Es Salaam, Tanzania
04.2015 - 11.2015
- To design different campaigns that will increase revenues for Digital products (RBT, Deezer, Music portal).
- Increasing sales from all the available channels (Freelancers, Entertainment Houses, Social Medias etc).
- Follow up and execute the online promotion of Digital products via YouTube, Instagram, Facebook, Deezer recommendation, Artists, Celebrity and SMS broadcast.
- Consolidate daily, weekly and monthly report for the different initiatives and products.
- o execute VAS/Digital Projects in time
- Increase penetration of active (Deezer and Music Portal Users) among Smartphone users.
Management Trainee (Tigo Kilimo)
Honora Tanzania Public Limited Company
Mwanza, Tanzania
11.2014 - 04.2015
- To increase the number of registered users.
- To increase the percentage of active users from registered users.
- To recruit more members into Tigo Kilimo club to increase brand loyalty.
- To introduce new related and value adding products to Tigo Kilimo such as Kilimo Salama and Micro loans services to farmers.
Education
MBA - Finance
University of Dar Es Salaam Business School (UDBS)
Dar Es Salaam Tanzania10-2014
Bachelor of Education in Commerce - Business
University of Dar Es Salaam School of Education
Dar Es Salaam Tanzania10-2010
Skills
- Competitive Analysis
- Project Planning
- Product Roadmaps
- User and UX Research
- Research and Trend Analysis
- Product Vision and Strategy
- Data-Driven Decision-Making
- Customer Segmentation
- Vendor Management
- Cross Functional Leadership
- Stakeholder Management
- Negotiation
- KPI Tracking
- Strategic Planning
- Business Planning
Certification
- Project Management Certification (PMP)
Languages
English
First Language
References
References available upon request.
Timeline
Data and Broadband Product Manager
Honora Tanzania Public Limited Company
01.2021 - Current
Data Products Specialist
Honora Tanzania Public Limited Company
01.2016 - 01.2020
Management Trainee (Digital and VAS)
Honora Tanzania Public Limited Company
04.2015 - 11.2015
Management Trainee (Tigo Kilimo)
Honora Tanzania Public Limited Company
11.2014 - 04.2015
MBA - Finance
University of Dar Es Salaam Business School (UDBS)
Bachelor of Education in Commerce - Business
University of Dar Es Salaam School of Education
- Project Management Certification (PMP)
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