Adda Ngoya
Dar es Salaam,Tanzania
Summary
Strategic digital media manager with expertise in media relations and bilingual communication in English and Swahili. Leverages creativity and critical thinking to develop innovative media strategies and enhance organisational communication. Committed to driving impactful results and improving stakeholder engagement through effective listening and problem-solving skills.
Overview
1
1
Certification
21
21
years of professional experience
Work history
Communication Advisor
GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)
09.2025 - 07.2026
- Developed and executed national communication strategy, crafting key messages to enhance stakeholder engagement
- Created engaging communication content for GIZ LinkedIn and internal channels, increasing audience interaction
- Managed communication grants, reviewing proposals and budgets to ensure alignment with project objectives
- Developed content for various publications: case studies, brochures, annual reports, calendars, project banners
- Formulated a knowledge management strategy to enhance information sharing within the project.
- Captured photographs and documented success stories for the Human-Wildlife Conflict Project.
- Led events management for the Human-Wildlife Conflict project
Communications Team Lead
RTI International, under USAID Tuhifadhi Maliasili (Preserve Natural Resources) Project
07.2021 - 03.2025
- Developed and executed communications strategy, annual work plans, and budgets to enhance project’s impact.
- Engaged with media to raise public awareness of conservation issues, significantly increasing project visibility.
- Managed communications grants and supervised Civil Society Organizations to implement programmes enhancing journalists' capacity to report on conservation issues.
- Led a public awareness campaign on conservation matters: the illegal consumption of bushmeat in Northern Tanzania, driving behavioral change.
- Organized high-profile visibility events, including project launches, the Annual Wildlife Corridors Forum, and VIP visits. This event involved high government officials, conservation partners, donor community, and media.
- Produced communication materials, including newsletters, brochures, press releases, and banners, to promote visibility of USAID Tuhifadhi Maliasili Project.
- Created engaging social media content for X (Twitter) and Facebook, alongside website articles, speeches, and press releases.
- Led awareness activities of in-school and out of school youth around the importance of conserving wildlife and environmental protection.
- Documented and publicized awareness materials on women and youth inclusion on conservation efforts in the wildlife movement corridors.
- Supervised and mentored the communications officer, ensuring effective execution of communication activities.
- Prepared monthly, quarterly, and annual communications reports, providing insights on outreach and engagement efforts.
- Designed impactful PowerPoint presentations for the Chief of Party to support key stakeholder engagements.
- Ensured strict adherence to USAID branding and marking guidelines, training grantees and staff on proper brand application.
- Conducted capacity-building training sessions for grantees and staff on communications best practices.
- Documented project success stories through compelling narratives, photography, and videography.
- Managed vendor contracts to ensure timely delivery of high-quality communication products.
Communications Team Leader
RTI International, under USAID Promoting Tanzania’s Environment, Conservation, and Tourism (PROTECT) Project
06.2018 - 11.2020
- Developed detailed communications strategy, annual work plans, and budgets for successful implementation of USAID PROTECT project's communication activities.
- Supervised communications specialist, ensuring the timely and efficient delivery of communication activities.
- Managed communications grantees, ensuring alignment with USAID branding and marking plan.
- Executed awareness campaign on elephant poaching using multiple media channels to engage and inform the public.
- Coordinated exchange program for Thai and Tanzanian journalists to share best practices for combating wildlife crimes and learn about efforts addressing illegal wildlife trafficking.
- Trained USAID PROTECT project partners on crafting success stories, creating social media content, and photography.
- Produced communication materials, including bi-monthly newsletters, brochures, flyers, annual report supplements, and success stories, tailored to meet the needs of diverse audiences.
- Provided guidance on the correct application of USAID branding, logos, fonts, and colors to project grantees.
- Coordinated project events and high-profile visits, ensuring seamless execution and organization.
Communications Lead
Tanzania Horticultural Association (TAHA)
10.2016 - 05.2018
- Developed communications strategy that aligned with broader association goals, enhancing overall messaging and outreach effectiveness.
- Managed and updated TAHA’s social media platforms, including the website, Facebook, Twitter, and Instagram.
- Produced, edited, and published content for newsletters and magazines.
- Organised and managed media events, increasing TAHA’s visibility and engagement with target audiences.
- Led the development and launch of the TAHAKILIMO app, providing crucial agricultural information to farmers.
- Created a comprehensive information kit, including brochures, annual report supplements, leaflets, and other publications.
- Collaborated with the IT team to design and manage TAHA’s website, including content creation.
- Drafted success stories for donors’ reports and other informational platforms such as the website.
- Provided leadership across the communications, IT, and membership departments.
- Coordinated international, regional, and local agricultural events for TAHA
Senior Communications Officer
World Vision International
10.2011 - 09.2016
- Supported the development and implementation of the World Vision Tanzania Communications Strategy.
- Developed engaging narratives that highlighted organisational achievements and community needs.
- Increased organizational visibility through strategic use of print and electronic media.
- Developed and managed annual work plans and budgets for communications department, aligning resources with strategic goals.
- Conducted communications training for key frontline staff on brand standards, success story writing, and child protection communication standards.
- Initiated and managed WVT Twitter account, increasing social media presence and fostering engagement with stakeholders.
- Enhanced internal communications by recording corporate meetings and distributing summaries to all staff, improving information flow.
- Designed, produced, and improved content for the quarterly staff newsletter.
- Regularly updated and maintained the World Vision Tanzania website.
- Developed visual content for fundraising efforts in home countries.
- Supported the development of various communication materials, including brochures, banners, annual reports, and fact sheets.
- Developed and shared situation reports during emergencies with the World Vision Global Office.
Communications Officer
FARM AFRICA International
04.2009 - 09.2011
- Implemented comprehensive communications strategies to support project goals.
- Developed and effectively managed the communications plan and budget for the European Funded Tanzania Participatory Forest Management Project.
- Created advocacy materials to influence forestry sector policy in Tanzania, driving awareness and engagement.
- Enhanced organizational visibility through targeted electronic and print media campaigns, reaching diverse audiences.
- Wrote beneficiary success stories and captured professional photographs, showcasing impact to attract funding opportunities.
- Produced and distributed a quarterly staff newsletter to improve internal communications.
- Contributed articles and photographs for regular website updates.
- Coordinated trade fairs and agricultural exhibitions, facilitating farmer participation.
Communications Officer
Tanzania Women Lawyers Association (TAWLA)
09.2008 - 03.2009
- Increased TAWLA’s visibility through targeted media outreach and promotion.
- Created information and communication materials, including posters, brochures, and newsletters, to enhance member engagement.
- Produced TAWLA’s staff newsletter to keep members updated on organisational developments and events.
- Captured success stories and accompanying photos for promotional use.
- Updated TAWLA’s website regularly to ensure current information was available.
Market Supervisor
Nyanza Bottling Company Ltd
02.2005 - 02.2007
- Supervised five salespersons, driving sales performance in market
- Achieved monthly sales targets established by company
- Enhanced brand visibility of the company in the market
- Identified and awarded top customers to strengthen relationships.
Education
Bachelor of Arts - Mass Communication
St. Augustine University of Tanzania, Mwanza
TanzaniaCertificate of Advanced Secondary Education - undefined
Kibondo Girls Secondary School
Kigoma, TanzaniaCertificate of Secondary Education - undefined
Mwanza Secondary School
Mwanza, TanzaniaSkills
- Digital media management
- Media relations
- Stakeholder engagement
- Analytical skills
- Bilingual proficiency
- Creative thinking
- Critical thinking
- Adaptability and learning agility
- Active listening techniques
- Work independently
- Integrity, trustworthiness, and loyalty
Certification
- Preventing Team Burnout as a Manager, RTI International
- Critical Thinking and Problem Solving, RTI International
- Cross-Cultural Communication, RTI International
- Certificate in Online Security Training, World Vision Tanzania
- Certificate in Bulletproof Manager Training (Leadership Development), CRESTCOM, World Vision Tanzania
- Emergency Communication, World Vision Tanzania
- Advocacy Communications, MS-TCDC
REFERENCES
- Thadeus, Binamungu, Chief of Party, mulengeki@gmail.com, RTI International, P. O. Box 23182, Dar es Salaam, Tanzania
- Emmanuel, Kihaule, International Communication Specialist, Kihaule@fao.org, +255767180937, FAO Ethiopia, Bole, Addis Ababa
- Elikana, Kalumanga, Private Sector Engagement Manager, kalumanga.elikana@gmail.com, 0785316819, RTI International, P. O. Box 23182, Dar es Salaam, Tanzania
- Tike, Mwambipile, Executive Director, tike@tawla.or.tz, +255713599486, Tanzania Women Lawyers Association, P. O. Box 9460, Dar es Salaam, Tanzania
AWARDS
2018: Awarded the RTI International Annual Best Performer Award for outstanding contributions during the fiscal year., 2018: Honored as Employee of the Quarter at RTI International for exceptional performance., 2015: Received the Service Award from World Vision Tanzania for dedicated service., 2004: Earned a Certificate of Leadership from St. Augustine University of Tanzania for demonstrated leadership qualities., 2024: Recognized by USAID Tanzania for exceptional work in branding and communications among partner organizations.
Timeline
Communication Advisor
GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)
09.2025 - 07.2026
Communications Team Lead
RTI International, under USAID Tuhifadhi Maliasili (Preserve Natural Resources) Project
07.2021 - 03.2025
Communications Team Leader
RTI International, under USAID Promoting Tanzania’s Environment, Conservation, and Tourism (PROTECT) Project
06.2018 - 11.2020
Communications Lead
Tanzania Horticultural Association (TAHA)
10.2016 - 05.2018
Senior Communications Officer
World Vision International
10.2011 - 09.2016
Communications Officer
FARM AFRICA International
04.2009 - 09.2011
Communications Officer
Tanzania Women Lawyers Association (TAWLA)
09.2008 - 03.2009
Market Supervisor
Nyanza Bottling Company Ltd
02.2005 - 02.2007
Certificate of Secondary Education - undefined
Mwanza Secondary School
Certificate of Advanced Secondary Education - undefined
Kibondo Girls Secondary School
Bachelor of Arts - Mass Communication
St. Augustine University of Tanzania, Mwanza